Cosmos Coffee
Cosmos Coffee is a distinctive small coffee shop seeking fun and quirky branding to complement its space-themed ambiance. The branding should capture the shop's unique character and create an engaging and memorable customer experience. With an emphasis on creativity and a playful approach, the branding will reflect the whimsical and imaginative atmosphere of Cosmos Coffee, making it a standout destination for coffee enthusiasts.
Visual Design
Branding
Logo Design
Brainstorming
At the beginning of the project, I sketched multiple logo ideas and researched inspiration to get the process going. I landed on three main options for the logo and decided to combine two for their logo. I created a mood board for the project to help me reference ideas and inspiration in an organized manner.
Process
With the brainstorming process done, I jumped into finalizing and designing the project's elements and assets. The finalized logo is a combination of two designs that I came up with; each part of the logo becomes the logomark and the wordmark. Then, I designed the brand guidelines and a pattern that showcases space-themed hand-drawn elements that can be used in different brand elements. Then, I created a design for disposable cups, pastry bags, and coffee bags with the Cosmos Coffee branding.
final Product
The project's final product includes Branding Guidelines, Disposable Cups, Napkins, Coffee Bags, Pastry Bags, Brand Merchandise, Social Media Design, and Brand Signage.
Branding
Cosmos Coffee's branding encapsulates a fun, retro, funky feeling that showcases the brand's space theme. The colors include deep blue-black, navy blue, light violet, and a warm tan. This brand guide showcases the primary logo, the logomark, and the wordmark on different-colored backgrounds. It also showcases the font, pattern, and final cup design. Brand guidelines are important because they ensure consistency in messaging, visual identity, and tone across all platforms, which helps build consumer trust and recognition.
Products
When designing potential products for Cosmos Coffee, I considered the various touchpoints where customers engage with the brand. This led me to focus on items such as disposable cups, pastry bags, packaged coffee, and napkins. These elements are not only functional but also serve as key branding opportunities to enhance the customer experience and reinforce brand identity.
Merchandise
Recognizing that most indie coffee shops offer branded merchandise for their customers, I developed a collection for Cosmos Coffee, including a stylish tote bag and two elegantly designed steel mugs. These items not only provide additional revenue streams but also serve to enhance brand visibility and customer loyalty.
Social Media
In today's digital landscape, social media is crucial for business success. Therefore, I designed a series of social media posts and advertisements for Cosmos Coffee to effectively promote various specials and new products.
Signage
Every business requires a strong street presence to attract customers. To achieve this, I designed a window treatment and a hanging sign to entice people into the establishment.
