Nada: Non-alcoholic Beverage
NADA is a distinguished non-alcoholic beverage brand embodying a clean, fun, modern ethos. The brand offers a refreshing escape through its range of drinks, crafted from natural ingredients and entirely free from artificial additives and preservatives. NADA seeks a comprehensive rebrand that effectively encapsulates and communicates its core values and unique brand identity.
Social Media
Visual Design
Branding
Brainstorming
At the beginning of the project, I researched different beverage brands and companies to see what they were doing and how I could make NADA stand out against them. So I made a mood board and put my inspirations onto it to have an organized reference. I also started to sketch ideas and concepts with this inspiration and landed on a design.
Process
Following the brainstorming process, I finalized the logo and color palette. Additionally, I dedicated planning some time to designing the packaging for the cans. The resulting design is modern and simple, featuring vibrant colors and illustrations of the ingredients in the canned mocktails, effectively conveying the product's essence and appeal.
final product
For this project, my responsibilities encompass a range of critical design and branding tasks. This includes developing comprehensive branding guidelines to ensure consistency across all touchpoints, designing engaging social media content to enhance online presence, creating innovative product designs for the beverage cans, and crafting visually appealing and functional packaging designs for the product boxes. Each element is meticulously designed to reinforce the brand's identity and appeal to its target audience.
branding guidelines
The brand guidelines for NADA articulate a clean, simple, modern, and playful aesthetic. These guidelines ensure a cohesive and unified brand identity across all touchpoints, facilitating consistent and effective brand communication throughout the company.
Product Design: can design
In the beverage industry, product design is critical to brand identity and consumer interaction. A distinctive design can significantly enhance product visibility and attract consumer attention. The cans' design for NADA features a clean and simple aesthetic, complemented by vibrant pops of color and textures that are unique to each flavor. Prominently displaying the mocktail's main ingredient on the front can communicate the flavor profile to consumers.
Product Design: Box Design
In the beverage industry, packaging plays a pivotal role in influencing customer choices. A distinctive and engaging box design can significantly enhance a product's visibility among competitors. For NADA, I opted for a clean and simple design, incorporating bright colors to clearly differentiate the various flavors for customers.
Social Media
In today's digital age, social media is essential to every business strategy. To support NADA in promoting their new products and enhancing brand visibility, I have created a series of social media posts designed to engage and attract their target audience effectively.